Great tools to help you with your social media efforts: part 1

Over the past 18 months, we’ve spent a lot of time looking for tools to help us with our social media efforts.  Some have been recommended to us ,while others we simply stumbled across while trying to find solutions to particular issues.

Here are the first 5 that we particularly like, that might help you:

1. – are your company and personal brands protected in the social media space? Namechk is a great little tool that lets you know on which social media sites a name is registered.

2. – this allows you to own your name on 300 social media sites (not that you will use, or ever use, all of them but unless you want to protect your name on the main sites yourself this is a real time saver). This makes it easier for your target audience to find you and protects you from name squatting and identity fraud, minimising risk to your brand.

3. – this is a real time-saver as you can access all your social media sites in one place. I find it really useful when I want to share information across multiple platforms or to pre-schedule posts (as you can set these up in advance). I would advise using Hootsuite to post information to multiple platforms/groups with caution as you will usually want to tweak your heading/introduction to ensure it’s relevant to a particular audience.

4. – allows you to shorten and share your links. This is especially important if you are sharing information via Twitter as you only have space for 140 characters and if you want your tweets to be retweeted then others need space to do so. I really like the fact you can go to and get a real-time summary of how many people have clicked on a particular link.

5. – a great sharing button that you can add to your blog, website posts etc. so that others can easily share your content with their contacts.

Have you found any of the above tools useful? What other tools would you recommend and why?


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